IFM’s data normalization and categorization processes provide consistency in customer behavior identification across multiple data sources, which is a key component to ensuring the effectiveness of machine learning and analytical projects.
IFM has a foundation of products that generate the most accurate view of your customers, bar none. Providing you with the most in-depth view of your customer’s current financial situation and behavioral buying habits. IFM assists you in selecting better products and/or services to meet your customer’s long-term and short-term financial goals.
How many of your customers are flirting with competitors by moving their deposits or opening credit elsewhere?
A recent headline from the popular financial services industry publication, The Financial Brand, “Memo to Bankers: Your Customers…
The Walmart Bank
As if technology giants like Apple and Google weren’t enough competition for the nearly five thousand banks and thousands of credit unions in the United States, Walmart plans to launch a “checking account” of its own.…
Recent studies showed that 52% of consumers expect their offers to be personalized, and 62% want firms to anticipate their needs. This is excellent news for financial institutions who are looking to leverage innovative approaches to understanding…
https://9z803c.a2cdn1.secureserver.net/wp-content/uploads/2022/09/blog_header_what-is-personalization-in-banking_v2.jpg?time=1701740143300680Rob Realehttps://9z803c.a2cdn1.secureserver.net/wp-content/uploads/2021/07/IFM_LOGO_BLACK_TRANS_300x156-300x138.pngRob Reale2022-09-30 16:24:252022-09-30 16:24:25What Does Personalization In Financial Services Mean?
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IFM helps data scientists, product managers, IT and marketing teams at financial institutions by providing cost effective solutions and near real time customer behavioral insights that help them efficiently grow their business.