IFM’s data normalization and categorization processes provide consistency in customer behavior identification across multiple data sources, which is a key component to ensuring the effectiveness of machine learning and analytical projects.
IFM has a foundation of products that generate the most accurate view of your customers, bar none. Providing you with the most in-depth view of your customer’s current financial situation and behavioral buying habits. IFM assists you in selecting better products and/or services to meet your customer’s long-term and short-term financial goals.
As the U.S. economy slowly emerges from the impacts of COVID-19, many individuals are re-opening their small businesses, others have left corporate jobs to start businesses, and many recently retired baby boomers started micro-businesses as…
https://secureservercdn.net/126.96.36.199/9z8.03c.myftpupload.com/wp-content/uploads/2022/04/blog_header_competitoin-banks-small-business.jpg?time=1654290284300680Rob Realehttps://secureservercdn.net/188.8.131.52/9z8.03c.myftpupload.com/wp-content/uploads/2021/07/IFM_LOGO_BLACK_TRANS_300x156-300x138.pngRob Reale2022-05-23 08:54:372022-05-24 14:52:41New Competition For Traditional Banks Serving Small Business
Right now, the transactional profile of a consumer checking customer at financial institutions across the US is likely to include a P2P account with either PayPal or CashApp and a newly established Coinbase account as customers’ education…
https://secureservercdn.net/184.108.40.206/9z8.03c.myftpupload.com/wp-content/uploads/2022/02/blog_header_personalized-marketing-to-bank-customers.jpg?time=1654290284300680Rob Realehttps://secureservercdn.net/220.127.116.11/9z8.03c.myftpupload.com/wp-content/uploads/2021/07/IFM_LOGO_BLACK_TRANS_300x156-300x138.pngRob Reale2022-03-10 16:49:092022-03-10 16:49:09Personalized Marketing to Bank Customers
In 2020, At the height of the COVID-19 pandemic, Insight Financial Marketing held a webinar titled, Outlook for the Future: Bank Strategy During COVID-19 and Beyond. From our discussion, it was clear how big of a role technology…
https://secureservercdn.net/18.104.22.168/9z8.03c.myftpupload.com/wp-content/uploads/2021/12/blog_header_webinar.jpg?time=1654290284300680Rob Realehttps://secureservercdn.net/22.214.171.124/9z8.03c.myftpupload.com/wp-content/uploads/2021/07/IFM_LOGO_BLACK_TRANS_300x156-300x138.pngRob Reale2021-12-15 11:16:142022-02-08 15:14:24[Webinar] Outlook for the Future - Bank Strategy During COVID and Beyond
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IFM helps data scientists, product managers, IT and marketing teams at financial institutions by providing cost effective solutions and near real time customer behavioral insights that help them efficiently grow their business.