Entries by Rob Reale

The Metrics Behind Digital Marketing For Financial Services

The digital migration is swiftly revolutionizing the way customers buy products and services. Now that digital banking is used by approximately 51 percent of the world’s adult population, financial institutions should focus on creating a sustainable digital marketing program for a fully digital world. This starts by understanding the applicable digital marketing metrics. The following […]

July 10, 2019 by

Modern Ways Banks Attract Customers To New Financial Solutions

Preach the value of your product and the customer will come to you; this is the conventional mindset through which traditional marketers in the financial sector used to attract customers. Having a billboard to talk about how cheap a product is and commercial portraying an optimized customer journey would be enough, but times have changed. […]

May 18, 2019 by

How Can A Bank Use Artificial Intelligence?

Artificial intelligence is slowly taking over daily business operations. Many different industries are using artificial intelligence to improve efficiency and enhance the customer experience. From automating repetitive tasks to analyzing large amounts of data in real time, the collection of technologies that comprise artificial intelligence hold much promise for the future. However, your bank may […]

May 7, 2019 by

Increase In ACH Transactions May Lead To New Analytical Opportunities For Banks

The ACH Network has seen significant increases in its utilization by both businesses and consumers. Learning how to harness this information real time will help your bank stay ahead of the competition. In 2018, the adoption of electronic payments reached new heights with an increase of over 1.5 billion additional payments registered with the NACHA […]

March 14, 2019 by