Help Your Customers Build Generational Wealth and Grow Opportunities for the Future
Interest rates continue to remain at record lows, and the recent employment numbers are showing improvement as we continue to recover from the COVID crisis. Now that the economy is recovering, there are opportunities for financial institutions to help their customers get back on track for planning and preparing for the future. Two of those areas include providing guidance and assistance with the planning and saving necessary to buy a home and providing the guidance, support, and services that will enable them to save for retirement.
An article published by the US Census Bureau mentions that the most significant contributors to household wealth are home equity and retirement accounts, which accounted for 62.9% of households’ net worth. Providing guidance and assistance in these two critical areas will help your customers build generational wealth and provide opportunities for themselves and their families in the future.
Insight Financial Marketing® (IFM®) has an industry-leading solution that provides deep insight into customer behavior and financial activity. Using IFM’s advanced data analytics, your financial institution can identify key characteristics about your customers in near real-time and identify the segments likely to be more receptive to specific messaging in these critical areas.
IFM offers event-based alerts and marketing campaign files that allow you to message your customers at the right time so you can provide them with the guidance and support they need to build wealth via homeownership, investing, and saving for retirement.
Rob Reale is an Associate Partner and National Sales Manager responsible for business development and sales at Insight Financial Marketing. Rob began working in the Mortgage Banking industry in 1990 and currently helps the financial service industry leverage unique and innovative solutions.