Entries by Rob Reale

Data Driven Intelligence Will Enable Banks to Compete More Effectively

Cutting edge technology has fostered rapid innovation throughout various industries over the past ten years. This rapid change is impacting the financial services industry with full force, especially during this difficult COVID environment. Consumers and businesses are rapidly searching for solutions to meet their needs. Examples of this change include real-time P2P and contactless payments, […]

Digital Transaction Activity Is Surging During The COVID Crisis

  Consumers and Businesses shift to enhanced digital functionality Even before the COVID crisis, consumers and businesses were rapidly shifting to solutions provided in a digital transaction environment. For traditional financial institutions, adapting to these fast-moving changes is paramount to consumer and business banking customer retention and deepening relationships. How is competition evolving as the […]

IFM Refreshes The Website With Thought Leadership

IFM has recently updated and refreshed the content on our website at www.infimark.com. We’ve added information about our firm and the service we provide to financial institutions. Additionally, we’ve provided links to access our blog as well as our Quick Guide to Growing Bank Deposits ebook.     The customer intelligence that IFM provides is […]


Outlook for the Future: Bank Strategy During COVID-19 and Beyond

Insight Financial Marketing recently presented a webinar called: Outlook for the Future: Bank Strategy During COVID-19 and Beyond. We discussed the rapid changes to the economy as well as the impact on the financial situation of consumers and businesses. Now more than ever, financial institutions must have a deep understanding of the financial needs of […]

Financial Technology, Digital Banking, and the Apple Card

Has your financial institution’s strategy changed as we moved forward through the Covid-19 virus outbreak? Digital banking has leveled the playing field in financial services. Regardless of the location of your branch network, digital banking capabilities have enabled competitors to entice more of your customers to move various components of their financial lives away from […]

Deposit Growth Challenges in the COVID-19 Virus Environment

The outbreak of the COVID-19 virus in the US has wreaked havoc on the nation’s economy. Financial Institutions have been particularly challenged as the rapid increase in unemployment has led to a decline in income deposits. However, it appears that the CARES Act relief payments for individuals and businesses have temporarily off-set the decline in […]

5 Ways to Increase Deposit Growth at a Regional Bank

How to Increase Deposit Growth at a Regional Bank Retaining and increasing deposits are among the primary goals at all banks. Achieving these goals has been made a bit more difficult given the increase in product options and different types of institutions that customers now have to choose from. While deposits, in general, have seen […]

Use Bank Customer Behavior Data To Determine When People Are Ready To Buy, Borrow, or Refinance

With the fluctuation in the finance industry, the lending environment is rapidly changing for banks, credit unions, and other lending institutions. Historically, banks have been relying on demographic data, including age, education level, gender, race, and geographic location to segment customers. However, the rising younger workforce has rapidly changed this traditional dataset used by banks, […]

Retail Banking Trends for 2020 and Beyond

The banking industry faces innovative retail banking trends in 2020 with powerful forces reshaping the sector and creating an imperative for change. Banks and other financial institutions must choose what course of action to take – to either lead the change, follow trends, or manage for the present. Whatever their strategy of choice is, it’s […]

Is AI the Secret Sauce for Financial Marketing Solutions?

Among the more recent technologies, Artificial Intelligence (AI) could have the most significant impact on the financial services industry. First discovered about 70 years ago, AI has transformed many industries already. From supply chain to retail and travel to education, AI has completely changed how work is done in these industries. The technology is predicted […]