Like other industries in this new millennium, the financial services industry has been rapidly transformed by new technology. With the rise of digital money, real-time money movement, and increased competition within the industry, this change is growing at an even faster pace. But let’s face it, this industry has been one of the slowest to change compared to the Music/Movie Industry, Travel/Transportation, Communications, Engineering/IT/Cyber Security, and Shopping.
How an institution prioritizes the utilization of data and information technology will largely dictate its future success.
One reason has been an inability for many traditional FI’s to transform their culture to prioritize data and information technology. How an institution prioritizes the utilization of data and information technology will largely dictate its future success. A recent article by Industry advisor Jim Marous, “How to Build a Data Culture that Supports Digital Banking Transformation” (thefinancialbrand.com), mentions the importance of implementing a data-centric strategy across the enterprise. The article states that “Customer insight platforms and the process of information management can expand to customer service, product development, compliance, privacy governance and other key areas of the organization that need a complete and real-time view of the customer.”
Insight Financial Marketing (IFM) recognizes the importance of customer insights and has supported financial institutions across the country for nearly twenty years. IFM clients have implemented our customer intelligence service into their enterprise-wide data strategy and have become leaders in the industry. IFM’s advanced technology provides new capabilities related to detecting changes in customer behavior and the ability to predict customer behavior.
To learn more about how IFM has helped FI’s transform data to be more easily leveraged throughout an enterprise and to enable your FI to compete more effectively in the future, contact Rob Reale, Associate Partner and National Sales Manager, at rreale@infimark.com or visit our website, www.infimark.com.
Rob Reale is an Associate Partner and National Sales Manager responsible for business development and sales at Insight Financial Marketing. Rob began working in the Mortgage Banking industry in 1990 and currently helps the financial service industry leverage unique and innovative solutions.
